Which one is better: Google Adwords or Facebook Ads?

Google Adwords is a great advertising program that is making Google the most successful company ever. If millions of companies are willing to spend money on advertising with this program, it's got to mean something, right? The great thing about Google Adwords is that the clicks coming from their links are from people who are actually looking for YOUR PRODUCT. Isn't that a great system? This way even smaller companies can compete with giants, because using Google Adwords customers have just as easy access to offered products. Here's the catch though: the customers coming from Google Adwords clicks are most likely to look for products, not services or information. Hence, Google Adwords is a great advertisement program if you're selling a product, like a TV set, laptop, microphone, etc. Selling services or information requires much more careful targeting of potential customers. And this is when Facebook takes over...

Unlike Google Adwords, Facebook Advertisement program displays ads according to people's interests and geographic location. When creating a new advertisement campaign, you can choose exactly who will be targeted to see your ad. The biggest difference between the two programs is that Google users are looking for a specific thing, whereas Facebook users are there to chill and hang out with their friends. However, since you can target people who are interested in exactly what you provide, the Facebook advertisement campaign can turn out to be just as successful. However, Facebook Advertisement program performs best when used to advertise services or informational websites. It doesn't perform well when it comes to getting sales of a particular product.