One of the most effective ways to monetize a website is contextual advertising. Google with its
advertising program Adsense has established itself as the undisputed leader in this industry and most publishers have selected it to promote their services.
However, the actual registration and placing ads on the page in a few places often do not bring a satisfactory income. In general, placing an ad on a website is not the way for a quick and large profit. It takes a lot of work start to make money. And by knowing a few tricks you can increase or even multiply your income. Here are some tips:
Tip 1: Create pages on a trendy topic
If your website talks about something that is now on top, advertisers wishing to reach your top product to customers generally will pay more (or much more) for clicks on their ads. Hence, a website about novelties on the market of electronics and electronic gadgets will prove to be more profitable than a website devoted collecting stamps.
Tip 2: Try to create a niche site
Pages of a very general subject are likely to get general subject ads. The more specialized in the topic your site is, the more relevant ads on it will be placed, and as a result you will earn more. Aim for unique content that cannot be found anywhere else. If you give Internet users what they want, you have a good chance that they will return or recommend your website to others!
Tip 3: Try to blend ads into the content
The integration of advertising in content leads to a significant increase in the number of clicks, because people can hardly tell the difference between clicking on advertisement and normal links. If you use a black font on the content and the red to the links, set the corresponding colors for your ads: black content, red links and headline. The ads that appear near the content, or even inside the body, such as between paragraphs, prove to be most effective.
Tip 4: Experiment with ad placement and color
Experimenting with the format, appearance and placement of advertising will allow you to determine your top earning potential. Changing the placement will also prevent visitors from getting used to the placement of your ads. Change colors, though it may seem far-fetched, it can also boost your earnings. Remember also that what is effective on one side may not necessarily work for another.
Tip 5: Place ads so as to be visible without scrolling the page
The Internet users don't always scroll the page to see what's there. If your ad is not visible at once, the chances of getting clicks decline.
Tip 6: Properly arrange the placement of ad units on the page
Units that are most effective on your site should be included in the HTML code as the first (not at the beginning of the code, but before other units). The ads that get displayed first get the highest paying ads!
Tip 7: Use Adsense channels
Channels allow you to accurately track every ad unit on your site. Using channels will tell you which specific ad units on the site are most effective.